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Their pitches are long-winded and rambling. Many just ask me out to lunch or coffee. Yes, it is always better to try and form a working relationship with a journalist before pitching them an idea you think they might want to look into. In the main all the questions listed below are the stock standard questions I would ask of any startup I had never heard of before.
And they apply much more to new startups who have no clue how to approach the media.
Can we have a post on Techcrunch now? For instance, say Apple just came out with a new kind of headphone, and your startup has a product relevant to music or headphones.
THAT is when you should jump all over the media — while your story is current and you can get into the tail-wind of a hot story. Many even say WHY?! Are you kidding me?
Are you really kidding me? So OK, sure, knock yourself out. Join the party in my inbox. You are going to save us all time — and visits to psychiatrists — by simply addressing some basic questions FIRST.
They are usually pretty rambling and designed to please the client read: Instead, I have come up with a checklist of things you need to cover off at the opening pitch, before the process of further questions happens.
Now, the eagle-eyed among you will realise that this is just a rough guide. If you can tell me why your company rocks in one sentence then great. Sure, 3 is fine.
But you MUST at least try to address as many of these questions as possible. Putting it into an easy to digest format, so that the journalist can make a quick decision about whether to start talking to you or not, can be helpful. If this is not your style, then fine. Write War And Peace.
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Whether you are a business owner, work in PR or marketing, or volunteer at a non-profit, this online course can help you write a successful press release, build solid relationships with journalists, and get published by prominent media outlets/5(12).
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Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release%(59).